Win More New B2B Sales
The B2B Founder’s Sales Opportunity Playbook
A practical playbook for B2B founders who need more sales opportunities.
Learn how to pick the right accounts, reach real decision-makers, and spark urgency so you can start building pipeline momentum.
Start creating real sales opportunities
Most founders don’t fail because of their product — they fail because they target the wrong accounts, chase the wrong roles, and struggle to build urgency.
Without opportunities, there is no pipeline.
This playbook fixes that first critical step: creating opportunities.
It gives you the same framework I use with B2B founders to:
- Define their Ideal Customer Profile (ICP)
- Identify and engage real decision-makers
- Spot markets where urgency already exists
- Capture customer frustrations in their own words
- Craft “Why Change?” and “Why You?” messaging that sparks interest
With this playbook, you’ll stop guessing and start opening doors to real sales conversations - the foundation you need before you can advance and win deals.
A proven playbook for B2B founders who need more sales opportunities. Stop chasing dead ends and start creating real conversations with the right prospects. This playbook shows you how to pick the right accounts, connect with decision-makers, and spark urgency so you can finally build pipeline momentum.